Koji mycelium company partners up on meat-free charcuterie offerings. Berkeley, Calif.-based Prime Roots has formed a partnership with Fabrique Délices, to manufacture meat-free foie gras and pâtés with the Hayward, Calif.-based maker of traditional charcuterie, mousses and pâtés, the companies confirmed for Alt-Meat.. Using Prime Roots' plant-based protein …At Prime Roots, our Koji is designed to mimic the taste and texture of a wide range of meat and seafood. We are proving that we can recreate all types of proteins with our umami-rich Koji. We are excited to bring our proteins to an expanded customer base and unveil our delicious meals at Whole Foods, which will range from a variety of classic American …May 15, 2023 · Prime Roots uses koji, a fermented staple in Asian cooking, to develop plant-based alternatives to meat products like turkey, ham and pepperoni. It just raised millions in new funding. Prime Roots makes meat and seafood alternatives with the umami-rich mold that gives its products a meaty texture and flavor. by Alix Wall Nov. 10, 2020, 11:45 a.m. A BLT …Whichever reason you don’t eat meat, be it for climate change, animal rights, or just plain ol’ preference, Prime Roots has the meat substitute for you. Using plant-based Koji meat, the aim is to make deli favorites that are free of soy, gluten, nitrate, and are non-GMO. I received the sandwich making kit and fell in love with the packaging.Prime Roots distinguishes itself as the first company to introduce a range of freshly sliced deli meat and charcuterie, pâtés, and foie gras crafted from koji. CEO and co-founder of Prime Roots, Kimberlie Le, explained the significance of koji in a recent interview on The Plantbased Business Hour, stating: “Koji is the not-so-secret ingredient that we use.May 15, 2023 · Prime Roots just raised an additional $30 million to disrupt deli cases with its novel vegan meat. Berkeley, CA-based vegan brand Prime Roots has raised another $30 million to bring its vegan deli meats to deli counters and restaurants nationwide. This new investment brings its total funding to $50 million since the company launched in 2017. Quorn and Prime Roots have announced a collaboration in the US to develop market expansion opportunities for mycelium-based alt meats.. The companies will also develop new products together, and Quorn will make a minority investment in Prime Roots. The collaboration is a natural fit, as both brands use proprietary mycelium-based technologies to …BERKELEY, Calif., Feb. 16, 2022 /PRNewswire/ -- Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line of Koji Charcuterie and fully sliceable bulk Koji Deli Meats. Prime Roots' new Koji Meat line includes umami-rich hams, turkey, and salami, all of ...02.13.2020. By Sam Danley. BERKELEY, CALIF. — Fungi-based meat start-up Prime Roots will debut its meat-free bacon on Feb. 14. Prime Roots uses koji, a filamentous fungus native to Japan, to ...After watching the Netflix docuseries “You Are What You Eat: A Twin Experiment”, Prime Roots’ koji-deli meats caught my attention. In the final episode of the series, Prime Roots emerged as ...Prime Roots works towards creating the highest quality, delicious, healthy and plant-based options. Also, these meat and seafood alternatives give flexitarians and vegans an even larger variety in ...“People are asking for sustainable meat options that taste good, make them feel good and do good with less planet impact,” said Kimberlie Le, founder and CEO, Prime Roots. With this new capital that brings total funding to-date for the company to $50 million, Prime Roots stated that it will focus on scaling through expansion into deli counters and restaurants on a …Prime Roots was born out of UC Berkeley's Alt: Meat Lab, where students that semester were challenged to make fish, without actually using fish. After growing up in her mom's restaurant and experimenting with fermentation in the kitchen, Kim knew well the culinary potential of …TORONTO, Canada, June 14, 2023— Prime Roots, the leading innovator of deli-style meats made from koji mycelium, today announced its premiere tasting event in Canada at the Collision Conference on June 28. Canadian-born Co-Founder and CEO Kimberlie Le will be offering delicious samples of Prime Roots deli meats in sandwiches […]NEW YORK TIMES FAST COMPANY FOOD & WINE FORBES. Prime Roots is on a mission to provide a better cut of meat for every type of eater. Rooted in koji, Prime Roots is able to replicate the taste and texture of meat without any of the environmental costs of animal proteins. Prime Roots | 6,675 followers on LinkedIn. Prime Roots is making plant-based deli classics. Join our team & build a better food system! | Prime Roots is celebrating the culture of meat by ... Prime Roots is a leading innovator of deli-style meats made from koji mycelium that recently announced $30 million in Series B funding from True Ventures, Pangaea Ventures, Prosus Ventures, Top Tier Capital, Diamond Edge Ventures, SOSV/IndieBio, Solasta Ventures, Monde Nissin, Alumni Ventures, Gaingels, Meach Cove Capital, The House Fund, and …Prime Roots exists to excite and empower every type of eater. We believe there’s a seat at the table for a koji BLT and our mom’s pork bánh mì. With collective action, the small swaps will …Prime Roots, the producer of koji-based deli meats, has partnered with Three Little Pigs, an artisanal charcuterie and pâté maker, to introduce its collection of plant-based pâtés and foie gras to customers in New York City.. The range blends traditional French cuisine with the innovative and sustainable ingredients of Prime Root’s plant-based products, including its …A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander.Prime Roots wants to celebrate the culture of meat, while also being mindful of the impact it has on the planet. Founders Kim Le and Joshua Nixon, who were in a peak life stage of experimentation during their time at UC Berkeley, became well aware of the climate crisis but felt powerless against the enormous industries that supported it.On Thursday, one week from Thanksgiving Day, Prime Roots—which has previously created plant-based bacon, chicken, and beef—announced that you can gobble up its 16-ounce turkey roast ($30) as ...The star ingredient in all of Prime Root’s bacon and alternative protein products is koji, a filamentous fungus. Koji is important in Japanese cuisine because it is used in products like miso, sake, and soy sauce. The fungus is great for plant-based meat alternatives in that it grows rapidly, has a neutral flavor, and it can be easily molded ...Koji. In comparison to the years it takes to grow an animal or 10+ days for other fungi, koji only takes 2-3 days to grow and nearly produces 0 byproducts.On Thursday, one week from Thanksgiving Day, Prime Roots—which has previously created plant-based bacon, chicken, and beef—announced that you can gobble up its 16-ounce turkey roast ($30) as ...Ingredients Nutrition. Koji Culture, Yeast, Water, Natural Flavor, Konjac Root Flour, Rice Bran Oil, less than 2 percent of: Sea Salt, Rice, Spices, Garlic Powder, Natural Lycopene For Color, Sesame Oil, Hydrated Lime, Sodium Ascorbate (Vitamin C), Fruit Juice For Color. TAKE A. TICKET. A classic Koji Ham inspired by the German tradition, with ...Prime Roots – a producer of meat substitutes from koji mycelium – is the first plant-based meat company to offer deli meats that are freshly sliced to order. The company’s proprietary ... In Episode 4, members from the UC Berkeley Alt: Meat Lab are featured to talk about the cultural significance of foods and why it’s difficult to change diets. The episode features UC Berkeley and Alt; Meat Lab alum, Kimberlie Le, Co-Founder of Prime Roots; Former Alt: Meat Lab Co-Director, Celia Homyak; and Mario Ubiali, Alt: Meat Lab Partner ... California startup Prime Roots wants to disrupt the $300 billion global deli food industry with its vegan deli meats that include black pepper turkey, smokey ham, and pepperoni that can be sliced and shaved to order. by Anna Starostinetskaya. February 21, 2022. San Francisco Bay Area startup Prime Roots just unveiled a new line of vegan deli ...Dec 30, 2023 · Crafted with the same epicurean processes of roasting, drying and curing, Prime Roots koji-meats are a near perfect meat replica that can be shaved, thick cut for sandwiches or purchased by the ... Now, in the 21st century, San Francisco-based startup Prime Roots, unveils the first deli-style meats made from koji mycelium, which the company says has the texture of deli …Crafted with the same epicurean processes of roasting, drying and curing, Prime Roots koji-meats are a near perfect meat replica that can be shaved, thick cut for sandwiches or purchased by the ...Feb 21, 2022 · California startup Prime Roots wants to disrupt the $300 billion global deli food industry with its vegan deli meats that include black pepper turkey, smokey ham, and pepperoni that can be sliced and shaved to order. San Francisco Bay Area startup Prime Roots just unveiled a new line of vegan deli and charcuterie meats that slice just like the ... On Thursday, one week from Thanksgiving Day, Prime Roots—which has previously created plant-based bacon, chicken, and beef—announced that you can gobble up its 16-ounce turkey roast ($30) as ...02.16.2022. By Sam Danley. BERKELEY, CALIF. — Prime Roots is setting its sights on the bulk deli category, adding deli meats and charcuterie to its lineup of koji-based meat alternatives. The ...May 14, 2021 · Faux maple bacon in its package. Prime Roots. Le tells Treehugger: "By itself, koji is identical in texture to meat and also packed with umami flavors, which makes it meaty and delicious. Contact. Curious about koji? Want to bring Koji Meats to your favorite neighborhood restaurant? Fill out this form & we'll get in touch. Koji-Salami. Classic Koji-Salami speckled with fresh peppercorns and savory spices, inspired by the Genoa salami tradition. Koji Culture, Water, Yeast, Natural Flavor, Konjac Root Flour, Pea Starch, Coconut Oil, Sugar, less than 2 percent of: Sea Salt, Garlic Powder, Rice, Rice Bran Oil, Spices, Natural Lycopene For Color, Black Pepper, Natural ... The "bacon"-wrapped "turkey" Prime Roots. You have have heard about a shortage of meat and small birds during this COVID holiday season. Prime Roots, the California startup behind a plant-based ...Koji Culture, Yeast, Water, Pea Fiber, Natural Flavor, Calcium Carbonate, Konjac Root Flour, less than 2 percent of: Sea Salt, Rice Bran Oil, Onion Powder, Spices, Garlic Powder, Rice, Natural Smoke Flavor, Sesame Oil, Hydrated Lime, Sodium Ascorbate (Vitamin C). TAKE A. TICKET. Our signature Koji Turkey infused with smokey flavor for a savory ...02.13.2020. By Sam Danley. BERKELEY, CALIF. — Fungi-based meat start-up Prime Roots will debut its meat-free bacon on Feb. 14. Prime Roots uses koji, a filamentous fungus native to Japan, to ...Prime Roots co-founder and CEO Kimberlie Le is changing the way we consume meat. Join Kimberlie to learn more about plant-based deli meat – and for a taste o...Prime Roots launched in 2017 and has been working to disrupt both the conventional and plant-based meat category, bringing a first-of-its-kind tech to the sector with its sustainable koji-based mycelium protein. It says it has successfully recreated the texture and flavor of conventional deli meat with its novel tech.Our goal at Prime Roots is to create a sustainable and equitable food web on a global scale, and change the way we think about meat through accessible and climate-friendly food for everyone to enjoy. Our meats made from koji mycelium result in 92% less water use, 91% less land impact, and nearly zero byproducts, while replicating the …Prime Roots’ koji-based bacon is made from a whole food source of protein without any additives, GMOs, curing salts, and hyperprocessing techniques found in many alt-meat brands. Prime Roots is on a mission to nourish people and the planet through plant-based meals, proteins, and comfort foods that mimic the taste and texture of meat without ...California’s Prime Roots has announced its new range of vegan meats and pâtes designed to mimic animal-based alternatives in appearance, taste and carving ability. Pepperoni, smoked ham and black pepper turkey can be ordered as a whole joint, ready for slicing and shaving on a commercial machine. Alongside deli meats for slicing, the …At Prime Roots, our Koji is designed to mimic the taste and texture of a wide range of meat and seafood. We are proving that we can recreate all types of proteins with our umami-rich Koji. We are excited to bring our proteins to an expanded customer base and unveil our delicious meals at Whole Foods, which will range from a variety of classic American …Ingredients Nutrition. Koji Culture, Yeast, Water, Natural Flavor, Konjac Root Flour, Rice Bran Oil, less than 2 percent of: Sea Salt, Rice, Spices, Natural Smoke Flavor, Natural Lycopene For Color, Sesame Oil, Hydrated Lime, Sodium Ascorbate (Vitamin C). TICKET. Our signature Koji Ham infused with smokey flavor for a savory depth, honoring ...Nov 21, 2023 · Prime Roots, which utilizes koji (Aspergillus oryzae) to craft plant-based deli and charcuterie meats, is on a mission to “provide a better cut of meat for every type of eater.”. Traditionally grown on rice, barley and soybeans, koji is a centuries-old filamentous fungus that originated in Asia. It is a key ingredient used in the production ... Consumers are convinced: retail partners report that Prime Roots' deli meat consistently sells out before lunch and sales are pacing at 5-10x higher than other plant-based alternatives. The market for deli meats in the United States is huge and rapidly growing, with over 300 million sandwiches eaten daily.Impressum. Root Wellness Holdings BV Vlotlaan 507 2681 TW Monster, Netherlands. Email: [email protected] Phone: +1 (980) 400-3245 ... This store locator app account was deactivated - re-activate or create a store locator with Storepoint store locator software. TICKET. KEEP UP WITH NEW PRODUCT AND PARTNERSHIP ANNOUNCEMENTS WITH OUR NEWSLETTER. At Prime Roots, our Koji is designed to mimic the taste and texture of a wide range of meat and seafood. We are proving that we can recreate all types of proteins with our umami-rich Koji. We are excited to bring our proteins to an expanded customer base and unveil our delicious meals at Whole Foods, which will range from a variety of classic American …Prime Roots exists to excite and empower every type of eater. We believe there’s a seat at the table for a koji BLT and our mom’s pork bánh mì. With collective action, the small swaps will …There's an issue and the page could not be loaded. Reload page. 49K Followers, 848 Following, 224 Posts - See Instagram photos and videos from Prime Roots (@primeroots)Prime Roots may be growing as it has been featured in a docuseries, which could increase brand visibility and potentially lead to higher consumer interest and sales. The company has also launched plant-based deli meat products in alignment with National Sandwich Day, indicating a strategic approach to marketing and product releases.Prime Roots, a producer of koji mycelium-based deli meats, has secured $30 million in a Series B round.The raise takes the company’s total funding to $50 million. True Ventures, Pangaea Ventures, SOSV/IndieBio, and Monde Nissin (the parent company of Quorn) all participated in the round, among others. Prime Roots will use the funding …Aug 3, 2022 · 2122 Shattuck Ave, Berkeley, CA 94704. Millenium. 5912 College Ave, Oakland, CA 94618. From our tasting & training at Bi-Rite Market! At Prime Roots, we are celebrating the culture of meat. Established in 2017 in Berkeley, California, we've taken pride in our Bay Area roots. Founders Kim and Josh met at UC Berkeley and built what would become ... Prime Roots is a company that produces koji-based mock meats with meat-like texture and flavor. Learn how they use koji, a fungus, to create sliceable deli meats, salmon burgers, and more, and how they aim to …May 16, 2023 · Image courtesy of Prime RootsIn the U.S. ‘Delicatessen’ is a delicacy. Long for deli, delicatessens emerged in Germany in the 18th century and spread like mayo to the United States in the 19th. Now, in the 21st century, San Francisco-based startup Prime Roots, unveils the first deli-style meats made from koji mycelium, which the company says has the texture of deli meat, savory, umami ... 27 Oct, 2020, 11:00 ET. BERKELEY, Calif., Oct. 27, 2020 /PRNewswire/ -- Prime Roots, the all-natural, plant-based meat producer will bring delicious, high quality, meat-free meals to eaters...About Prime Roots. Kimberlie Le dropped out of Berkeley for the Theil Fellowship to make meat and seafood alternatives alongside her former classmate Joshua Nixon. The duo has gone on to raise ... Koji-Salami. Classic Koji-Salami speckled with fresh peppercorns and savory spices, inspired by the Genoa salami tradition. Koji Culture, Water, Yeast, Natural Flavor, Konjac Root Flour, Pea Starch, Coconut Oil, Sugar, less than 2 percent of: Sea Salt, Garlic Powder, Rice, Rice Bran Oil, Spices, Natural Lycopene For Color, Black Pepper, Natural ... Jun 24, 2022 · (Of the 30-odd employees at Prime Roots, 29 consume animal meat.) And in comparison to many other eco-conscious habits people are encouraged to adopt, Le adds, “meat makes more of an impact ... In Episode 4, members from the UC Berkeley Alt: Meat Lab are featured to talk about the cultural significance of foods and why it’s difficult to change diets. The episode features UC Berkeley and Alt; Meat Lab alum, Kimberlie Le, Co-Founder of Prime Roots; Former Alt: Meat Lab Co-Director, Celia Homyak; and Mario Ubiali, Alt: Meat Lab Partner ... Prime Roots is a direct-to-consumer company that makes plant-based bacon, salmon burgers, chicken fingers, and more with koji, a Japanese fungus that has umami flavor …Prime Roots’ mycelium deli meat was featured in Netflix’s You Are What You Eat documentary | Courtesy: Prime Roots. In the documentary, Gardner describes the Standard American Diet – or “SAD” – as “not very healthy”. The result – a food culture built on processed foods – comes from decades of influential marketing ...Delicious Animal-Free Deli Meats | Prime Roots. Elevator Pitch Fireside Chat. Subscribe for More Videos » Read on Forbes » Work at Prime Roots. National Retail Sales Manager - New …Prime Roots, an alternative deli meat startup, announced today that it has successfully raised $30 million in its Series B funding round, despite recent reports suggesting a cooling consumer interest in plant-based products.. With this latest investment, the company’s total funding now stands at $50 million. The funding round saw …Sliced Sandwich Pepperoni-Sales Sample - Prime Roots. TAKE A. TICKET. KEEP UP WITH NEW PRODUCT AND PARTNERSHIP ANNOUNCEMENTS WITH OUR NEWSLETTER. A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander.Jun 24, 2022 · (Of the 30-odd employees at Prime Roots, 29 consume animal meat.) And in comparison to many other eco-conscious habits people are encouraged to adopt, Le adds, “meat makes more of an impact ... keep up with new product and partnership announcements with our newsletter.Apr 26, 2021 · The star ingredient in all of Prime Root’s bacon and alternative protein products is koji, a filamentous fungus. Koji is important in Japanese cuisine because it is used in products like miso, sake, and soy sauce. The fungus is great for plant-based meat alternatives in that it grows rapidly, has a neutral flavor, and it can be easily molded ... Restaurant. 1 Up Bistro. 1404 Madison Ave. New York, NY 10029. Deli Meat. Restaurant. 1upbistro.com. 2nd Ave Gourmet Deli & Juice Bar. 884 2nd Ave. New York, NY 10017. Deli …Jan 2, 2024 · Prime Roots, the cult-favorite brand that put Koji Meats on the map with the release of its bestselling Koji Bacon, is launching the first ever line of Koji Charcuterie and fully sliceable bulk Koji Deli Meats. Prime Roots’ new Koji Meat line includes umami-rich hams, turkey, and salami, all of which can be hand-sliced in true deli style. … Vegan meat company Prime Roots has launched a range of ready-meals at Whole Foods featuring a plant-based meat that’s good for your gut biome. The American multinational chain now stocks plant-based ready-meals produced by Prime Roots at select Bay Area locations. The venture-backed, women-led startup’s popular meals include vegan Bacon Mac ... US alternative meat company Prime Roots has launched a new line of koji deli meats and charcuterie, designed to mimic products found at the deli counter.Feb 4, 2020 · Prime Roots has meat grinders and bacon slicers much like a traditional meat processing plant, she said. "The bacon is made into a block, and it's literally sliced just like you would slice bacon ... Prime Roots approaches the deli case with the identical microscopic texture of meat, along with its umami taste made from plants. Experienced chefs helped develop the most popular deli products-including cracked pepper turkey, black forest ham, hickory bacon, salami, and pepperoni to emulate the savory, meaty taste, and texture that …Prime Roots is doing exactly that through its latest partnership with Whole Foods, which is now carrying its unique products in store. "We are delighted to give our community and consumers a convenient delicious way to experience the superior quality and taste of Prime Roots meats and seafoods," commented Co-Founder and CEO, Kimberlie Le.A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander.About Prime Roots Berkeley-based Prime Roots® is a plant-based meat company taking a fresh take on old world deli and charcuterie. The B-Corp is on a mission to satisfy meat cravings in a ...May 15, 2023 · Prime Roots, which uses koji mycelium to make meat analogs, closed a $30 million Series B round to expand its deli meat-style product. The round brings the company’s lifetime total fundraising ... Introducing: Koji Charcuterie, which Prime Roots describes as, "umami-rich hams, turkey, and salami, all of which can be hand-sliced in true deli style." While plant-based proteins aren't new, Prime Roots takes a different approach in the creation process, instead of using "soy, wheat or peas, Prime Roots' meats are made with koji, which can …SAN FRANCISCO, May 15, 2023 /PRNewswire/ -- Prime Roots, the leading innovator of deli-style meats made from koji mycelium, today announced $30 million in Series B funding from True Ventures,...keep up with new product and partnership announcements with our newsletter.Prime Roots General Information Description. Producer of plant-based food products intended to offer meat and seafood alternatives. The company's products use natural koji proteins to help reduce carbon-intensive dependency on animals through plant-based meat alternatives, enabling meat-eaters and vegans to have access to protein-rich food and a …Hickory Koji-Bacon. Ready to be fresh-sliced to your favorite thickness and full of meaty flavor. The classic Koji Bacon that started it all. Find at partner location. Ingredients Nutrition. Koji Culture, Water, Yeast, Coconut Oil, Konjac Root Flour, Natural Flavor, less than 2 percent of: Rice Bran Oil, Rice, Sea Salt, Natural Smoke Flavor ...
Shoppable products - Prime Roots. Ham. Bundle Classic Smoked Ham Case. $130.00. Add to Cart. Bundle Black Forest Ham Case. $130.00. Add to Cart.. Galante
Ingredients Nutrition. Koji Culture, Yeast, Water, Pea Fiber, Calcium Carbonate, Natural Flavor, Konjac Root Flour, less than 2 percent of: Sea Salt, Rice Bran Oil, Black Pepper, Onion Powder, Garlic Powder, Rice, Sesame Oil, Hydrated Lime, Sodium Ascorbate (Vitamin C). Oven-roasted Koji Turkey seasoned simply with cracked black pepper, …Prime Roots uses koji, a fermented fungus with umami flavor, to create whole-food protein alternatives to meat and seafood. Learn how koji is grown, processed, and used …Prime Roots, pioneers of Koji-based Meat, announces the company has re-branded and is launching the first-ever line of Koji Deli Meats and Charcuterie. The new line …Jun 5, 2023 · While Prime Roots is not the only deli meat alternative company in the industry, it is the only one entering stores with a mycelium product custom sliced behind the deli counter. Prime Roots offers freshly-sliced plant-based deli classics made from koji, a fermented rice ingredient, that taste and feel like conventional meat. Learn how Prime Roots …Oct 15, 2023 · Prime Roots is the first freshly-sliced to order plant-based deli meat rolling out to your local delis. Clean with no nitrates, cholesterol, soy, and it’s gluten free plus it’s nutritious with a good amount of protein and fiber. It tastes just like classic deli cuts because Prime Roots uses the same epicurean processes and flavorful ... Prime Roots co-founder and CEO Kimberlie Le is changing the way we consume meat. Join Kimberlie to learn more about plant-based deli meat – and for a taste o...Prime Roots brings innovation to deli counters with freshly sliced plant-based meat SAN FRANCISCO, May 15, 2023 /PRNewswire/ -- Prime Roots, the leading innovator of deli-style meats made from ...Our goal at Prime Roots is to create a sustainable and equitable food web on a global scale, and change the way we think about meat through accessible and climate-friendly food for everyone to enjoy. Our meats made from koji mycelium result in 92% less water use, 91% less land impact, and nearly zero byproducts, while replicating the …Prime Roots distinguishes itself as the first company to introduce a range of freshly sliced deli meat and charcuterie, pâtés, and foie gras crafted from koji. CEO and co-founder of Prime Roots, Kimberlie Le, explained the significance of koji in a recent interview on The Plantbased Business Hour, stating: “Koji is the not-so-secret ingredient that we use.Additionally, it takes 17x less water to produce Prime Roots Koji-Bacon than pork bacon, which is the equivalent of 2 Olympic swimming pools. 9kgs of CO2 emissions are avoided per kg of Prime Roots Koji-Meat when compared to animal protein. This is the equivalent of driving 22 miles in a passenger car. Don't be shy, give koji a try!Pure Roots Provisions | King of Prussia PA. 484-222-2288. 411 Swedeland Road, King of Prussia PA 19406.Prime Roots’ decision to move into the deli meat category did not occur on a whim. The strategy was well thought out and based on testing and feedback from consumers over the past year.Prime Roots’ mycelium deli meat was featured in Netflix’s You Are What You Eat documentary | Courtesy: Prime Roots. In the documentary, Gardner describes the Standard American Diet – or “SAD” – as “not very healthy”. The result – a food culture built on processed foods – comes from decades of influential marketing ...Oven-roasted Koji Turkey seasoned simply with cracked black pepper, giving a little kick to a lunchbox favorite. Our signature Koji Ham infused with smokey flavor for a savory depth, honoring American smokehouse culture. A classic Koji Ham inspired by the German tradition, with notes of juniper, garlic, and coriander.Dec 30, 2023 · About Prime Roots Berkeley-based Prime Roots® is a plant-based meat company taking a fresh take on old world deli and charcuterie. The B-Corp is on a mission to satisfy meat cravings in a ... .